BANK OF MELBOURNE ANNOUNCES 2014 MELBOURNE MUSIC BANK WINNER, ‘HELOISE’
After being inundated with hundreds of song submissions from Victorian music artists, Bank of Melbourne is thrilled to crown Heloise as the 2014 Melbourne Music Bank winner.
The submissions were narrowed down to 13 finalists and thousands of Victorians voted for their favourite songs, resulting in four semi-finalists; Heloise, Selki, NY and Under The Arch.
The four performed their songs last night, at the Melbourne Music Bank finale at the Melbourne Recital Centre. An expert panel – comprised of campaign Ambassador Ella Hooper, Bank of Melbourne Head of Brand and Marketing Jac Phillips, Beat Editor Cara Williams, PBS Music Director Chelsea Wilson and Melbourne Recital Centre Director of Programming Kirsten Siddle – named Heloise and her song, This Is Home, the 2014 winner.
Oakleigh hip hop artist, NY, was named runner up in a very close contest. NY was awarded $500 and a surprise prize of two days recording at Sing Sing studios for his song Your City.
Heloise drew inspiration from the city of Melbourne for her winning song, This is Home. She receives two days of recording time at Sing Sing Studios, a video clip by film maker Wilk, live gigs, album artwork, 500 CDs, PR and marketing advice. Her song will also be used in a Bank of Melbourne advertising campaign.
“We are delighted with the success of this year’s program,” said Bank of Melbourne Head of Brand and Marketing Jac Phillips. “The quality and sheer number of submissions was overwhelming and shows the depth of local music talent across Victoria. Congratulations to Heloise for being crowned Melbourne Music Bank’s 2014 winner. We are looking forward to cheering her on and tracking her success as she makes her mark on the Australian music industry.”
Heloise grew up in a family of musicians and began composing and performing onstage at age 9. By 15 she was performing original music at local venues in Tasmania. This is Home is about her move to Melbourne in search of inspiration and opportunity. It embodies her feelings as a stranger who came here a year ago, the incredible people she’s met and the hidden gems she’s come to love in the place that is now her home.
Melbourne Music Bank is proudly created by Bank of Melbourne, supported by partners Melbourne Recital Centre, Beat Magazine, PBS, and Wilk
bankofmelbourne.com.au/melbmusicbank